Moment Museum - Cultural Project

Cultural Initiative

Series of projects where generations meet, exchange thoughts and feasible action ideas to join hands in creating new values for cultural heritage

Overview

Background

As Vietnam positions cultural industries as a key pillar of its economic development through the national Strategy for the Development of Cultural Industries by 2030 (with a vision to 2045), there is a growing emphasis on fostering cultural exchange, strengthening global integration, and establishing Vietnam as an active player in the international creative economy. Within this vision, the young generation emerges as an indispensable force—not only shaping cultural consumption but also driving creation, innovation, and elevating the industry to new heights.

Implementation

Moment Museum series project serves as a catalyst for this vision, embarking on a mission to inspire and empower young people to actively engage in the cultural sector. Through immersive experiences, creative platforms, and meaningful discussion, the project encourages youth to explore the value of culture, bringing it on the global stage.